Marketo, Inc. is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics. It has customised solutions for different industries including healthcare, technology, financial services, manufacturing, media and higher education.
Video Marketo
History
Headquartered in San Mateo, CA, Marketo has more than 1,000 employees around the world and offices in Atlanta; Portland, Oregon; Denver, CO; Tokyo; Dublin; London; Sydney; Melbourne; Tel Aviv; Paris; and Munich.
Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany. Their goal was to help chief marketing officers and their teams be able to demonstrate the return on investment for their marketing programs.
Marketo filed for initial public offering in April 2013, and went public on May 17, 2013.
In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion. The transaction closed in August 2017.
Steve Lucas was named the new Chief Executive Officer of Marketo in Oct. 2016.
In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row.
In August 2017 Marketo announced that it will move all of its marketing automation software onto Google Cloud Platform as part of a six-year alliance to integrate Google's tools into Marketo's products.
Maps Marketo
Products
Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
- Marketo Social Marketing
In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduced LaunchPoint, an app and services network for the "marketing nation" of technology partners and professional service providers.
Awards and honors
- Inc. 500 2012 (rank: 78)
- Forbes Most Promising Companies 2011 (rank: 28)
- CRM Market Leaders Awards 2012, winner, Marketing Solutions
- Wall Street Journal Next Big Thing 2012 (rank: 20)
- AppExchange Customer Choice Awards 2012, winner, Marketing
- CODiE Awards 2012, winner, Best Marketing/Public Relations Solution
- Best in Biz 2012 EMEA Awards, Small or Medium Business Product of the Year (silver)
- SLMA 50 Most Influential, winner, Marketo CEO Phil Fernandez
- Inc. Hire Power List 2012 (rank: 5)
- Gartner Magic Quadrant for CRM Lead Management 2017
- Marketo Website
References
External links
- Marketo, Inc.
- Marketo on Twitter
- Marketo on Facebook
- Marketo on LinkedIn
- Business Week's Company Profile on Marketo
- Crunchbase's Company Profile on Marketo
Source of the article : Wikipedia
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